When Wasting The Time Of 85% Of People You Spam Is Considered A Success

There was a lot of hype recently about the various mobile phone promotions used by the extremely popular band Coldplay. It started with a plan to release their new songs as ringtones before the music was released elsewhere. That made very little sense, as the reason people buy ringtones is because they like the song -- not to hear the song for the first time in short segments whenever someone calls you. Then, they moved on to try something they called "Bluecasting." The way it works is they set up a Bluetooth enabled machine somewhere public, and when people walk by with Bluetooth-e... more...


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